Your next social girlie? 👀
STRATEGY WITH HEART ✨AVID CONTENT CONSUMER ✨ PLAYFUL DESIGNER ✨ LOVER OF LEARNING ✨
Hey! Hola! 안녕하세요! I’m Charlene, but everyone calls me MaKenzie!
I’m a Florida-based creative with a love for content creation, organic social strategy, collaboration and pop culture. I'm also constantly learning and looking for ways to develop personally and professionally!
TLDR: I LOVE humanizing brands online :)
With a BFA in Graphic Design and 5+ years of experience in Social Media Marketing, I have had the opportunity to work at start ups, agencies, and in-house with global organizations, national brands, and small businesses. I bring a unique perspective working across various industries on marketing to Millennials and Gen Z; consistently this demographic cares less about "what your business is/does" and more so "who your business is" aka the heart behind it all. 35+ social media accounts later, I’ve built my career around adapting, creating, and centering content around real human experiences and relatable pain-points.
Fun Fact:
Outside of work I am often traveling for KPOP concerts and I am actively learning Spanish and Korean!
STRATEGY WITH HEART ✨AVID CONTENT CONSUMER ✨ PLAYFUL DESIGNER ✨PERSONALITY MEET PORTFOLIO ✨
Hey! Hola! 안녕하세요! I’m Charlene, but everyone calls me MaKenzie!
I’m a Florida-based creative with a love for content creation, organic social strategy, and pop culture. I also am a lover of learning!
TLDR: I LOVE humanizing brands online :)
With a BFA in Graphic Design and 5+ years of experience in Social Media Marketing, I have had the opportunity to work at start ups, agencies, and in-house with global organizations, national brands, and small businesses. I bring a unique perspective working across various industries on marketing to Millennials and Gen Z; consistently this demographic cares less about "what your business is/does" and more so "who your business is" aka the heart behind it all. 35+ social media accounts later, I’ve built my career around adapting, creating, and centering content around real human experiences and relatable pain-points.
Fun Fact:
Outside of work I am often traveling for KPOP concerts and I am actively learning Spanish and Korean!
EXPERIENCE ✨
GET TO KNOW ME AS:
"sov"
"Sov" derives from the word "Sovereign" meaning supreme ruler or possessing ultimate power. I have has adapted this word into my guiding principle of having the ultimate power over my own life's opportunities.
a creator
As a creator, I’m drawn to stories that make people feel seen and understood. I love capturing relatable moments, experimenting with visual storytelling, humor and romanticizing the everyday through content.
a strategist
I approach strategy with curiosity, empathy, and a love for what makes things click. I blend data with intuition to create marketing that connects and I'm always asking, “how can we make this feel more human?”
a friend
Outside of work I'm chronically online. I’m probably deep in a content rabbit hole, learning Spanish or Korean, gaming, talking about BTS, playing with my mini poodle, Cleo, or convincing my friends that breakfast food is superior. (Because it is.)
BRANDS
I'VE WORKED WITH
CERTIFICATIONS
CourseCareers:
Digital Marketing /
Digital Advertising Certification
Asana:
Workflow Specialist
Canva:
Marketing with Canva
Canva for Work
MAIN SKILLS
Social Media Management
Content Creation
Organic Social Media Strategy
Social Media Optimization (SMO)
Graphic Design
Analytics & Reporting
Review Management
Social Listening
Community Management
Project Management
ADDITIONAL SKILLS
AI: Training & Built Custom GPTs/GEMs
Video Editing
Internal Communications
Website Content Management
Email Marketing
Paid Social Advertising
PLATFORMS
TikTok
Google My Business
Yelp
Twitch
Discord
Youtube
TOOLS
SOCIAL MEDIA & SOCIAL LISTENING:
Sprout Social
Vista Social
Hootsuite
Meta Business Suite
TikTok Ad Center
TrendTok
Answer the Public
Reputation
Plot
TOOLS
CONTENT CREATION & GRAPHIC DESIGN:
Adobe CC
Canva
Capcut
ChatGPT
PROJECT MANAGEMENT:
Asana
Jira
Notion
Google Workspace
TOOLS
WEB DESIGN:
Wix
Readymag
EMAIL MARKETING:
Mailchimp
CRM:
Hubspot
Basecamp
CERTIFICATIONS
CourseCareers:
Digital Marketing / Digital Advertising
Asana:
Workflow Specialist
Canva:
Marketing with Canva
Canva for Work
SKILLS
Social Media Management
Content Creation
Organic Social Media Strategy
Social Media Optimization (SMO)
Graphic Design
Analytics & Reporting
Review Management
Social Listening
Community Management
Project Management
SKILLS
AI: Training & Built Custom GPTs
Video Editing
Internal Communications
Website Content Management
Email Marketing
Paid Social Advertising
PLATFORMS
TikTok
Google My Business
Yelp
Twitch
Discord
Youtube
TOOLS
SOCIAL MEDIA & SOCIAL LISTENING:
Sprout Social
Vista Social
Hootsuite
Meta Business Suite
TikTok Ad Center
TrendTok
Answer the Public
Reputation
Plot
TOOLS
CONTENT CREATION & GRAPHIC DESIGN:
Adobe CC
Canva
Capcut
ChatGPT
PROJECT MANAGEMENT:
Asana
Jira
Notion
Google Workspace
TOOLS
WEB DESIGN:
Wix
Readymag
EMAIL MARKETING:
Mailchimp
CRM:
Hubspot
Basecamp
WORK
EXPERIENCE
◆ Led content strategy for 22 social media profiles across LinkedIn, Facebook, TikTok, Instagram, and Google My Business, generating 5.79M+ impressions (157.9% increase), 185K+ engagements, 494.8% increase in audience growth, 389.2% increase in published content, and a consistent 3-16% engagement rate across all platforms throughout my tenure.
◆ Built internal systems to streamline workflow: migrated content calendar to Asana (+50% efficiency), launched a Marketing Request Form (cut turnaround time by 80%), and automated a bi-annual Salary Guide form achieving ~150 MQLs.
◆ Contributed to $115K in sales revenue by optimizing job posts, championing social recruiting strategies, and training SMEs on LinkedIn personal branding, AI Tools, and social media best practices.
◆ Built a project management workflow and collaborated on the marketing strategy for statewide video project with corporate and local teams to craft a compelling narrative highlighting client and candidate ROI, resulting in 54 interviews across 3 locations and laying the foundation for a nationwide campaign.
◆ Increased positive reviews by 32.7%, earning Reputation’s ‘800’ and ‘900’ Awards across 8 offices; Naples ranked #1 in the industry.◆ Oversaw daily content publishing across 10+ platforms, boosting engagement by 45% and growing followers by 20%, while building brand guidelines and streamlined workflows for 9 nonprofit, e-commerce, education, and micro-influencer accounts.
◆ Led 3 cross-functional global teams (3-4 people each), overseeing content creation, social media strategy, website development and content management efforts while serving as clients’ main point of contact.
◆ Oversaw multi-channel marketing initiatives, coordinating and designing social, email, and content marketing efforts for a $10K campaign, helping surpass a $5M fundraising goal for a nonprofit.◆ Directed a 6-person global team through content approval, brand engagement, and crisis communication, growing a combined 86.7K+ followers (Twitter: 1.98% ER, Instagram: 5.13% ER, TikTok: 15.35% ER).
◆ Built a centralized Notion system for content calendar, workflow, approvals, reporting processes, and asset library and developed full organic strategy, engagement roadmap, and community voice to prep for launch.◆ Worked remotely under an award-winning, global design team; Created social, YouTube, and blog assets across major esports titles, including video graphics for Team Liquid Valorant (119K views) and Liquid Honda: League of Legends (43K views).
◆ Refined social media brand guidelines and designed multimedia content and promotional materials in Canva, driving a 12% increase in Instagram followers and 37% growth in in-person event participation.
◆ Researched, wrote, and repurposed 4 long-form eco-design articles into short-form video content and promotional assets, while optimizing web layout for better UX and brand consistency.
CASE STUDIES ✨
TESTIMONIALS
Jessica Bumby
VP of Marketing
Spherion Staffing & Recruiting (DSC Staffing)
MaKenzie's innovative ideas for the future have positioned our brand on a path of continued success and influence. Her contributions are not just valuable—they are transformative. I am excited to see how her forward-thinking strategies elevate any brand that is fortunate enough to work with her.
Victoria Nelson
Digital Marketing Strategist
& Content Creator
Former Coworker @ Layla Nielsen & Co.
MaKenzie and I worked together for over a year and she always came up with trendy and expansive content ideas and implemented innovative new systems to increase our efficiency for content creation that both our company and our clients loved.
Kailey Scarlett
Content Creator, Streamer
& Business Owner
LavenderMoonUS
Kenzie is such a joy to work with! She makes sure to listen to her clients' wants and needs to create something to be proud of. You can definitely see the amount of care and effort that is put into every work created. I loved conceptualizing my stream layout with her and she is the first person I would go to for any more design works.
AWARDS
Reputation's 'The 900 Award'
Spherion Fort Myers, Lakeland, Leesburg, Naples, Ocala, Sarasota
Reputation's 'The 800 Award'
Spherion Jacksonville
2025
Reputation's 'The 800 Award'
Spherion Fort Myers, Lakeland, Leesburg, Naples, Ocala, Saddle Creek, Sarasota
2024
Spherion's Marketing Excellence Award
Franchisee Awards
Reputation's 'The 800 Award'
Spherion Fort Myers, Lakeland, Leesburg, Naples, Ocala, Saddle Creek, Sarasota
2023
Reputation's 'The 800 Award'
Spherion Fort Myers, Lakeland, Leesburg, Naples, Ocala, Saddle Creek, Sarasota
2022
